Working with the SPFL Trust on a retained basis at Electrify has certainly taught me a lot about the power of football. Highlighted on this page is just one of the many SPFL Trust projects I have worked on. If you wish to see another SPFL Trust project click here.
Football Fans in Training (FFIT) was overdue a rebrand, the messaging and design was outdated. We wanted to make it clear that with FFIT you can get fitter, happier and healthier, and so it felt appropriate to incorporate these three elements into the visual identity.
To make it clear what FFIT offered and how to apply, we worked on an animation explainer that did just this. The character of the animation (who also features in the logo) is gender neutral - this was intentional so that we could target both men and women for the FFIT programme.
The programme is delivered by SPFL Trust football clubs therefore we rolled out bespoke club packs. This includes social media graphics and promotional flyers using respective club colours and badges.
