The "Be Someone's…" campaign for Bradford Council highlights the diverse and impactful roles of social care workers, with messages like "Be Someone’s Cup of Comfort" and "Be Someone’s Bridge to Independence." The goal is to emotionally connect with potential carers by showcasing how they can make a meaningful difference in the lives of those they support.
The campaign emphasises diversity, featuring care workers and clients from Bradford’s varied communities.
Seven short films capture real stories to underpin the campaign’s message. By highlighting personal stories, the campaign aims to show that, in social care, you become someone important to someone else.
The films are supported by a series of social media assets, including paid media and quote graphics.
You can view the live campaign on the SkillsHouse website here.
